Where complexity becomes growth

From Churn to Expansion. When defending decisions instead of features changes your relationship with your customer. 

29 jun 2026 Customer Relationship

When a health score is low, it’s not always churn and here I tell you about a case.

From Churn to Expansion. When defending decisions instead of features changes your relationship with your customer. 
Why does your Customer Success team have to fix what’s broken in your company?

Why does your Customer Success team have to fix what’s broken in your company?
Churn doesn’t start when the customer leaves. It starts the day they signed.

Churn doesn’t start when the customer leaves. It starts the day they signed.
Advanced negotiation techniques

Advanced negotiation techniques
I designed a wedding for a red alert. This is how you design systems that don’t break

I designed a wedding for a red alert. This is how you design systems that don’t break
The more you grow, the more support you need… or not? What Linear reveals about how to better design your system

The more you grow, the more support you need… or not? What Linear reveals about how to better design your system
How to rebuild trust after a product failure

How to rebuild trust after a product failure

In the newsletter I share frameworks, real decisions and how to design client systems that actually work.