Your business is growing. Let's make sure your operations can keep up.
I help companies, especially B2B, improve their post-sales operations, retain customers and build systems that keep pace with growth.
Problems CEOs and COOs recognise.
- The company has grown, but decisions still go through the same people.
- Teams are stretched and stuck in firefighting mode.
- Every new customer adds complexity instead of margin.
- There's little visibility into which customers are healthy and which are at risk.
- Processes are unclear or duplicated, and nobody knows who owns what.
- Sales, Operations, Support and Customer Success each work on their own.
Three outcomes I aim for in every project.
-
More order.
Coordinated teams, clear processes, defined ownership and less dependence on specific people.
-
Customers who get value and stay.
Better onboarding, adoption, account management, retention and expansion.
-
Sustainable growth.
Systems that handle more customers and more complexity without costs or workload spiralling.
What I review and improve.
The focus is on the operations connected to the customer lifecycle, not a general audit of the whole company.
- Operations and processes
- Post-sales and Customer Success
- Onboarding and adoption
- Customer experience
- Retention and expansion
- Segmentation and metrics
- Operational efficiency and scalability
One diagnosis to start, two ways to build.
The Leak Map is the usual starting point. From there, your team can build with my judgement, or I can build it from inside. Pricing depends on scope: every engagement starts with a conversation.
1Diagnosis
Leak Map
Operations and post-sales diagnosis
Find out what's holding your growth back.
I look at how your teams work, what happens after the sale and where you're losing time, customers or opportunities. I don't stop at three conclusions: I capture every leak and rank them by how critical they are, so you can decide what to tackle first.
Outcome: a complete map, priorities and an action plan.
Who it's for
For CEOs, founders and COOs who know something isn't working after the sale but can't pinpoint where, or what to fix first.
What I do
- I interview and review processes, hand-offs between teams, metrics and real customer conversations.
- I follow the customer journey from signature to renewal to see where it gets stuck.
What you get
- A complete map of leaks, ranked by how critical they are.
- Clear priorities: what to tackle first and why.
- An action plan your team can run, with or without me.
Format
4–5 weeks
I do the work myself. You talk to me from the first conversation to the last session.
2Build
Strategic advisory
Building together, as an advisor
You have a team. I help you make better decisions.
I support the design of processes, ownership, segmentation, customer experience, metrics and tools.
Your team executes. I bring judgement, structure and follow-up.
Who it's for
For founders, COOs and operations leads who are building or reshaping post-sales and want outside judgement before every important decision.
What I do
- I review key decisions with you before they're executed: hiring, processes, tools, segmentation, metrics and hand-offs.
- I follow up on what we agree so decisions actually reach day-to-day work.
What you get
- Processes, ownership and metrics built by your team, not by a consultancy that leaves.
- A team with the judgement to keep deciding without me.
Format
4–6 months
I do the work myself. You talk to me from the first conversation to the last session.
2Build
Fractional Post-Sales & Operations
Building from inside, fractional
You need things to change, but not a full-time executive.
I join your organisation for a period of time to drive change, coordinate teams and set up the post-sales function your growth needs.
Outcome: a post-sales function that is set up and running inside your company.
Who it's for
For when you know what needs to change, your current structure will make it slow, and a full-time post-sales executive doesn't make sense yet.
What I do
- I work a fixed number of hours a week inside your operations.
- I design processes with the team and set the working rhythm.
- I coordinate the teams involved and report directly to leadership.
What you get
- A post-sales function that is set up and running.
- A team that knows what to do, who owns each customer and where to go for help.
Format
4–6 months · inside your team, reporting to leadership
I do the work myself. You talk to me from the first conversation to the last session.
How I work.
-
Understand
How you work today, what happens after the sale and where it gets stuck.
-
Prioritise
Which leaks cost the most and which are worth fixing first.
-
Design
Processes, ownership and metrics that fit your team.
-
Implement
With your team or from inside, depending on the format you choose.
-
Measure
Indicators that show whether the change is working, so you can correct course in time.
Frequently asked questions.
Do you only work with B2B companies?
My specialism is B2B, but I work with growing companies that already sell and have built post-sales on the fly.
Do you do the work yourself or outsource it?
I do it myself. You talk to me from the first conversation to the last session.
I'm not sure what I need. Where do I start?
With a 30-minute conversation. If we need to go deeper, the usual starting point is the Leak Map.
How much does it cost?
It depends on scope and format. I don't publish prices: we'll look at it in a conversation, based on your situation.
Do you work remotely or on site?
I work remotely, but I can travel to your offices if needed.
Which languages do you work in?
I work in both Spanish and English.
Your business shouldn't depend on heroes to work.
Let's start by understanding what's going on.